Wednesday, December 1, 2010


Over 90,000 people are living with HIV in the UK and new infections continue every year. World AIDS Day 2010 is all about raising awareness to tackle HIV prejudice and help stop the spread of HIV.

In case you've been living under a rock for the past few years, many companies have joined forces with (RED) to create limited edition products. (RED) is a business model created to raise awareness and money for the Global Fund by teaming up with some of the world's most highly sought-after brands to produce (PRODUCT)RED branded items. Each (PRODUCT)RED item sold goes directly to the Global Fund to invest in African HIV/AIDS programs, with a focus on women & children.

One of our favorite skate brands, The Girl Skateboard Co. (home to Eric Koston, Mike Carroll, Rickk Howard, etc.), is a proud partner; watch (SKATEPARK)RED here